featured work
Digital Engagement Initiative at Citi
currently working on
Sneak peak at exploratory project of school educational app with versions for students, teachers, and parents.
PROJECTS
Digital Engagement Initiative
Gap Research Pitch
Mindfully: Kid’s App
about me.
problem solver, dreamer, leader, and team member
I am a UX Researcher at Gap Inc. focusing on the omni experience. I lead in-store testing of new concepts as well as test web and mobile concepts. My findings help inform the strategy for further iterations and expanded testing.
At Citi, I was Senior UX/UI Designer, Researcher & Strategist.
I help strategize and define roadmaps, design, and future state partnering with various teams (Design, Product, etc). My current work is focused on creating customer engagement throughout the experience.
At Hasbro, I worked on a team creating an app from start to end, including brainstorming, ideation, wireframes, mockups, personas, user stories, user journeys, user research, and user testing. I led user testing of competitors' apps to improve our company’s product.
I have my bachelor's degree in Interaction Design from Northeastern University.
“Maddy is an incredible researcher, strategist, designer, and thinker who consistently amazed me with her ability to simplify the complex. Her ability to always figure it out and deliver at the highest level made her an invaluable part of my team. Maddy approaches projects with a level of curiosity and perspective that is rare. Combine that with her killer work ethic, drive for innovation, and smart personality, you have an incredible team leader. “
Manager at Citi
Areas of Expertise
Strategy
Research
Design
who I’ve worked with.
Contact me.
madeline.a.sullivan@gmail.com
(805) 680-6040